When you think of Kung-Fu, coffee and fast food might not be next to the image of Bruce Lee, but that is what Si-Fu (Master) Julian Sitch and Leon’s CEO, John Vincent, utilised to quadruple their company. In the new book, ‘Winning Not Fighting’, the pair discuss the futility of the business mind-set around war and fighting and instead focus on changing the language of business. The connections to innovation are striking too. The book goes through eight pillars; knowing yourself, staying focused, not forcing things, being positive, keeping things simple, feeling free and responsible, expecting to be punched and mastery.
‘Plan of attack’, ‘divide and conquer’, smashing of targets, choosing battles are not the only well-known military terms used throughout businesses. Facebook’s recent push to limit disinformation and election meddling centred around the ‘war room’. The war room is a dangerous analogy for any business; the idea of fighting is close to the heart of significant problems and issues companies face. Healthy? Unlikely. Unnecessary? 100%. Start-ups are equally as guilty because of the growth-by-any-means mentality that VC culture can drive. Silicon Valley and start-ups would do well to adopt a less aggressive stance believes Hitch. From mind-set to product development, those creating the future of what we use have a huge part to play in reshaping a issue the business world is facing. Not seeing the customer or ‘other’ as a foe but a person to help. A ridding of the ‘conquering’ mentality and instead, winning together. Transferring value from one party to another with parity all the way through is not a pipe dream, it starts with simple actions. Make 2020 the year you banish the military jargon from your business and start winning instead.